I recently created a landing page concept and baseline implementation for the exciting new production car for Swedish manufacturer, Polestar. I rented a Polestar 2 while on a trip to Florida and I really enjoyed it. As a car enthusiast, when I returned home I did a little research on the brand and was immediately infatuated with the new Precept (entering production as the Polestar 5 in 2025).
Difficulty with live portfolio management
Why would I make a landing page for the car? For a couple of reasons. For years, I’ve battled with piecing together a portfolio of development and design work. A lot of the work I do I am subcontracted for and complete on behalf of a branding or marketing agency, in which case I don’t have full control over the design. There are scenarios where clients may be given the keys to the website and make some of their own changes resulting in potentially linking to work that no longer represents the design I delivered. Some work is behind the scenes on dashboards that contain sensitive customer information.
Landing page Design
The project started in Figma like most design projects do, but I took it a step further and created a functional landing page with WordPress, Bricks, and just a little bit of GSAP using Motion.Page. It’s largely a non-functional landing page (for example, the nav links don’t lead anywhere, the forms are fake), but the car is beautiful and really made this little project enjoyable.
Check out the Landing Page Here
