Craig James Marolf

Website Development Lead/Marketing Technology Strategist

Skilled critical thinker and action oriented web development leader adept in strategic planning, data analysis, and project management. Drives operational efficiency with strong cross-functional team coordination capabilities and subject matter expertise in devops, marketing, and information technology.

Seeking a Website Development Lead role with a growing medium/large business as a technical servant-leader and member of a marketing team. Extensive experience may allow for suitability in a number of roles or increased responsibility in addition to the requirements of the role applied for.

Certifications

  • Google Project Management
    Est. Completion Date Nov 2024
  • Google Data Analytics
    Est. Completion Date Dec 2024
  • Google Analytics
    Current - Renewed Aug 2024
  • Google AdWords
    Current - Renewed Aug 2024

Training

  • Leadership Development
    US Army NCO Adademy
  • Geospatial Intelligence Analysis
    National Security Agency (NSA)
  • Overhead Collection Management
    United States Defense Intelligence Agency
  • Intelligence Analysis and Reporting
    United States Army

Expertise

  • Web Development
    CSS, GSAP, HTML, Javascript, JSON, PHP, Python, React, SQL, XML
  • Cloud/Hosted Site Builders
    Hubspot, Shopify, Webflow
  • Web Development Adjacent
    3rd Party API Integrations, Git/Version Control, Storage/S3
  • Web Hosting/Systems Admin
    Apache/Litespeed, CDN/Cloudflare, DNS Management, Linux (Ubuntu), MySQL/MariaDB, NGINX, Security, Web Application Firewalls (WAF)
  • Design - Web and UI
    Conceptualization, GSAP Animation, Strategy, Mockups, Prototyping, SVG Animation
  • Design - Marketing Assets
    Email/Newsletter, Graphic Design, Landing Pages, Mobile Apps, Motion Graphics, Photo Editing/Retouching, Print (Brochures, Posters), Video Editing
  • Regulatory and Legal
    Web Content Accessibility Guidelines (WCAG), Creative Commons
  • WordPress
    [Core] Security, Updates, Performance, Permissions [Plugins] ACF Pro, FacetWP, Gravity Forms, Rank Math [Themes/Frameworks] Bricks, Divi, Elementor, Genesis, Gutenberg
  • Productivity Software
    Asana, Discord, Google Workspace, Jira, Microsoft Office, Microsoft Teams, Slack, Trello, Wrike
  • CRM Software
    Hubspot CRM, Microsoft Power Apps, Microsoft SharePoint, OpenAI, Perfex CRM, Salesforce (Pardot)
  • Analytics Software
    [Data] PowerBI, Tableau [Marketing] Google Analytics, Hotjar, Leapfrog [Monitoring] Datadog, Newrelic [Performance] GTMetrix, Pagespeed Insights, Pingdom [SEO] Google Search Console, MOZ, SEM Rush

Leadership

  • [Military] Mission NCOIC
    US Army
    Responsible for the mission readiness and well-being of 12 SIGINT Analysts during a deployment to Iraq. Planned and coordinated collection efforts with theater analyst cells and represented the aerial reconnaissance unit while traveling throughout the area of responsibility for meetings and briefings.
  • [Military] Platoon Sergeant
    US Army
    Oversaw the day-to-day operations and activities of 50+ military intelligence personnel, including professional development, training, physical fitness, and administrative matters.
  • [Military] Squad Leader
    US Army
    Managed and directed a squad of 12 SIGINT Analysts consisting of two teams. Mentored team leaders and helped prepare soldiers for promotion boards; streamlined and optimized daily schedules to maximize soldiers’ professional growth and mission readiness.
  • [Nonprofit] Board Member
    Operation Coexist
    Directed marketing efforts and brand development for the nonprofit while producing concerts with regional and national recording artists to raise money for music programs benefiting children in foster care.
  • [Nonprofit] Marketing Committee
    St Pete Arts Alliance
    Oversaw and contributed to marketing efforts and digital assets, making recommendations to the board of directors to help drive the advertising and marketing budget to improve the city’s position as an arts destination.

Experience

Lead Web Developer/Web Operations Strategist
Stackpilot – Tampa, FL and San Diego, CA

  • Conducted full-cycle development, optimization, management, and support of WordPress and cloud-based hosting environments for marketing agencies and global enterprises. Analyzed marketing campaign effectiveness to refine and improve consumer-facing assets through effective use of test tools and analytics software, gaining key insights to consumer behavior to improve conversion rates.

  • Conceptualized and implemented multi-tenant managed WordPress cloud hosting environments across multiple regional data centers and a content delivery network, ensuring fast, reliable, and secure web hosting for website development companies, marketing agencies, and high-profile clients, maximizing profits while reducing instances of support requests.

  • Developed comprehensive Managed WordPress service plans for 300+ websites, implementing automated backups, malware scanning, and uptime monitoring with multi-channel notifications; supported all aspects of advanced WordPress environments, reducing and optimizing vendor relationships to decrease website operation expenses.

  • Established and managed a CRM and automated billing system to streamline monthly payments and support for marketing agency clients. Worked with agencies to take ownership of 100+ client billing and support relationships, strengthening trust and generating new opportunities for collaboration.

  • Developed and managed a network of multilingual WordPress sites for a customer experience (CX) company. Demonstrated extraordinary adaptability and flexibility by working with global leaders and marketing teams across 23 countries to maximize sales and contact center recruiting campaign effectiveness, indirectly contributing to client’s 165% stock price increase (NYSE: SYKE) from 2014 to 2021.

  • Led efforts to incorporate new services into the enterprise website network during major brand acquisitions totaling $500M over a seven year period. Implemented comprehensive redirect strategies to mitigate potential conversion loss. Analyzed visitor metrics and advised content creators on effective and cohesive data driven content strategies, increasing conversion rates.

Lead Web Developer/Managing Partner
Vibe Digital Media – St. Petersburg, FL

  • Conceptualized, planned, produced, and maintained website packages to support client marketing and advertising efforts. Oversaw the development and implementation of digital media campaigns centered around websites and landing pages. Mentored and trained staff in web development, graphic design, and account management.

  • Established accounts and developed service plans for websites and digital media packages, driving customer growth for over 30 companies in the Tampa Bay Area.

  • Developed white-label hosting and WordPress management packages for local agencies and developers, transforming competitors into partners and fostering a collaborative environment with team-oriented objectives and sales goals.

  • Created 100 WordPress websites, including WooCommerce stores, event ticketing systems, and food delivery services. Provided comprehensive consulting and development support for WordPress websites and third-party integrations to enhance marketing efforts.

  • Advised and assisted on the user experience (UX) and user interface (UI) design of a SaaS product for predictive analytics software bringing a minimum viable product (MVP) to market in 90 days.

Intelligence Collection Requirements Manager
US Special Operations Command, Chenega Federal – Tampa, FL

  • Supported the JMISC Research & Analysis Division by preparing, validating, and submitting time-sensitive Signals Intelligence (SIGINT) collection requirements, solving problems including identifying collection gaps in overhead SIGINT missions.

  • Pioneered the first SIGINT collection requirement in support of MISO, leveraging national assets to provide situational awareness regarding the influence of government agencies and terrorist organizations on the population.

Operations Watch Officer and Requirements Manager
US Central Command Intelligence Directorate, iBaset – Tampa, FL

  • Supported the Intelligence, Surveillance, Reconnaissance Division by preparing, validating, and submitting time-sensitive Signals Intelligence (SIGINT) collection requirements.

  • Maintained metrics to assess the efficiency and effectiveness of SIGINT collection requirements. Coordinated closely with senior collection managers at NGA, NSA, DIA, CIA, and US Navy, directly contributing to the success of the US CENTCOM mission.

  • Fostered dynamic working relationships and collaboration on collection capabilities. Enhanced the development of requirements by assessing collection posture and capabilities against intelligence needs, partnering with collectors to promote organizational requirements while anticipating the needs of upcoming operations.

  • Confidently communicated SIGINT collection requirements, contributing to efficient and thorough airborne and overhead tasking, optimized to collect critical data for intelligence analysts.

  • Selected as the SIGINT Subject Matter Expert (SME) for a highly-sensitive Operation Plan critical to the national security of the United States and the international community. Authored the SIGINT appendix, outlining the intelligence cycle for SIGINT collection from end to end, should the US and it’s allies need to implement.

  • Developed a standard operating procedure for an integral collection management publication and briefing, providing Intelligence Directorate with vital mission summaries and daily SIGINT collection operation projections based on tactical and strategic asset status.

Senior Signals Intelligence Analyst / Squad Leader
US Army – Various US Locations and Balad, Iraq

  • Supported various Army and Marine Corps elements with research, analysis, and reporting of information critical to tactical operational planning.

  • Demonstrated the ability to manage by leading a team of intelligence analysts conducting research on high value targets and their networks. Gathered, analyzed, and interpreted intercepted messages and geospatial data. Endeavored to take full ownership of mission critical reporting.

  • Created and introduced a Standard Operating Procedure for reporting time-sensitive material. Identified targets and determined communication patterns. Managed and updated multiple mission databases and daily operations statistics.

  • Prepared and presented technical and tactical reports and briefings to key decision makers, field operations, and national-level consumers, improving information landscape to maximize operational success while reducing mission risk.

  • Selected as the Noncommissioned Officer in Charge (NCOIC) of an Aerial Reconnaissance Support Team, supporting combat operations during Operation Iraqi Freedom; awarded the Army Achievement Medal (AAM) and Iraq Campaign Medal (ICM).

  • Developed a training curriculum and standard operating procedures for unique
    capabilities-based rotations, improving analyst readiness and mission continuity, mitigating potential loss of critical intelligence collection and reporting.

  • Prioritized and distributed over 350 time-sensitive reports with a 96% accuracy rating keeping tactical and strategic intelligence consumers apprised of the rapidly-changing battlefield landscape during ground operations during Operation Iraqi Freedom; awarded the Army Achievement Medal (AAM).

  • Served as Traffic Identification Operator, establishing policies for prioritizing and distributing reports, resulting in increased timeliness of actionable intelligence. Unit awarded the Meritorious Unit Commendation; awarded the Army Achievement Medal (AAM).

  • Drafted over 1,000 time-sensitive intelligence reports with an accuracy rate of 97% in support of ground operations during Operation Enduring Freedom; awarded the Army Achievement Medal (AAM).

  • Developed an innovative intelligence product bridging the gap between Guardrail Common Sensor (GRCS) and national-level SCI products, focused on informing commanders of imminent threats and exploiting new insurgent groups at the collateral level.

  • Established a SIGINT reporting cell for the National Security Agency in support of combat operations during Operation Enduring Freedom, provided consistent translated messages and articulate reporting to key stakeholders, demonstrating strong team leadership skills while producing critical intelligence reporting.

Clients
and Brands

A selection of notable clients I've worked with since 2012 on various development and design projects